Project Studies

Project Studies at the Professorship of Technology & Innovation

Project Studies at TUM bring Companies and Students together and enable current academic knowledge to be applied to real life problems. The collaboration in the field Technology and Innovation management is guided by the Professorship of Prof. Dr. Claudia Doblinger. 

Featured Project Studies

STABILO international GmbH- Ballpoint Segmentation

A group of TUM students was assembled to analyze the ballpoint pen market. Using frameworks and methods taught at TUM, the team provided STABILO international GmbH with a structured overview of the market and supported the development of a future strategy.

CiviReach UG(haftungsbeschränkt) - innovative Outreach & Acquisition 

CiviReach partnered with TUM students to develop innovative outreach and acquisition strategies. Combining academic research with practical experimentation, the team analyzed communication channels and stakeholder engagement approaches.

 

BR (Anstalt des öffentlichen Rechts) - Creating a culture of Sustainability

The project study team explored how media organizations can foster a culture of sustainability and empower employees to actively contribute to their organization’s environmental and social responsibility. As a key outcome, the team developed a web-based training (WBT) designed to build awareness, share practical knowledge, and support employees in integrating sustainability into their everyday work.